We’ve all seen the news and the weather in the past few months bringing everything the doom-mongers promised since at least the 1990s. Nearly everyone has made efforts to cut energy use since prices increased more than a year ago. It doesn’t matter for the climate if the reason for the cuts in energy use is to save money or reduce carbon dioxide emissions, the benefit is the same.
Exhibitions and trade shows can be fantastic marketing opportunities – but if you aren’t supporting your on-site exhibition stand with social media activations, you’re missing a trick. The use of social media in your exhibition planning is a great way to promote your business’ presence at a trade show – and enhance the effects of your brand awareness schemes.
When we talk about people starting up in business for the first time, conversations often revolve around the risk versus the reward; for despite the high ambition and anticipation that new clients come to us with, it’s still imperative that they evaluate the sacrifices that all new start-ups must take, whether that’s money, time, career opportunities or even relationships.
Congratulations! You’ve gone through the sometimes-stressful process of recruiting, inducting, and starting some enthusiastic staff for your business. They may have the perfect experience and credentials to fulfil the responsibilities attached to the role but as a manger you must recognise this is an ongoing process of relationship management that requires regular habits: