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Brand Positioning and Brand Strategy

13th June @ 10:00 am - 12:00 pm

Promotional graphic for a Brand Strategy and Brand Positioning workshop by Anderlea Butters Marketing Consultancy, hosted by Business Hive E-Factor's Club.
Discover how to build a successful brand and redefine your place in the market.

Ever find yourself in a pricing war, where every move feels like a race to the bottom?

Brands are constantly competing for attention, so understanding the positioning of your brand is vital to avoid getting caught in the cycle of competing solely on price.

Discover how to build a successful brand and redefine your place in the market with award-winning Marketing Consultant, Anderlea Butters. In this workshop, delegates will explore what a brand is, what makes a brand successful and be guided to plan and create their own brand strategy and brand positioning statement.

Workshop Agenda

  • Understand what a brand is and the role of a brand
  • Discover what a brand strategy is and why is it important
  • Develop your own brand positioning statement
  • Q&A
  • Learn how to build a value-driven brand strategy

Who should attend?

  • Medium-sized Enterprises (SMEs)
  • Business Owners and Entrepreneurs
  • Start-Up Business Owners
  • Business Development Managers

About Anderlea Butters

Anderlea Butters is an award-winning Marketing Consultant with over 15 years of experience in the industry. She has worked at a senior level in the automotive industry for more than a decade, representing franchises such as Alfa Romeo, Hyundai, Jeep, MG, Suzuki, and Volkswagen.

Anderlea offers her expertise to businesses in various industries and sectors, helping them increase lead generation, customer retention, improve customer experience, and raise brand awareness. Anderlea’s success comes from taking the time to understand her clients’ unique businesses, developing tailored marketing strategies, plans, and campaigns, and executing them effectively to achieve their marketing goals and streamline their processes.

How to attend this workshop

Reserve your space by downloading tickets. This workshop is free to attend for Business Hive members, or £15 for non-members.

If you are interested in joining our growing community, connecting with 300+ enthusiastic members, and enjoying the many benefits of Business Hive membership—such as free-to-attend monthly masterclasses and workshops—please contact us today to find out more about becoming a Business Hive member for an affordable monthly price of £27.50+VAT, conveniently paid through GoCardless.

Please contact us: info@businesshive.net | 01472 242667


13th June
10:00 am - 12:00 pm


Business Hive & BaseCamp Coworking Space
13 Dudley Street, Grimsby, DN31 2AW
Grimsby, DN31 2AW GB
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